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Vision and Mission

At Syed, everything we do is inspired by our enduring vision, mission and objectives.


Our vision entails understanding and internalizing all that we need to accomplish in order to continue achieving sustainable, quality growth:

  • Resolutely providing quality Islamic (Halal) foods and products as regulated by the contemporary environment.
  • Continually providing quality products and services that meet not only the company’s.
  • Constantly, and consistently, improving customer service, both in terms of time and quality, to ensure customer satisfaction is achieved.


Our mission declares our fundamental purpose as a company and serves as the benchmark towards which all our actions and decisions will aspire:

  • To be a market leader in the food industry in Peninsular Malaysia within 3 years, and in the whole of Malaysia within 5 years.
  • To penetrate the international market within 5 years.
  • To be professional in all our endeavors in this field.


  • To establish a firm foundation in the industry by capturing a sizable market share.
  • To set an International Standard Management system in Malaysia. (clarification?)
  • To provide maximum customer satisfaction experience.


Quote Inspiration

“Syed Briyani was served during a welcome dinner for my Langkawi International Yacht Meet guest, and all agreed that it is delicious dish indeed. This is a wonderful product that deserves to be shared, and the product should be franchised internationally.”

-Tun Mahathir Mohammad, the 4th Prime Minister of Malaysia

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